About Us
Our mission is one of self-compassion and community coregulation.
Power Plus Wellness builds trusted relationships with value-aligned partners to offer private classes with a plus-size focus.
We are a Latina-owned boutique event company that curates life-enhancing movement and immersive wellness experiences for folx in big bodies to jiggle freely, fly with silks, unlearn diet culture, and joyfully exist together.
Our offerings free minds, bodies, and hearts from perceived limitations.
Our Pillars
We don’t just welcome all bodies — we center the ones left out.
Our mission starts with creating safe, intentional spaces where fat folks can move freely, without apology. That means vetting studios and instructors for bias, making sure equipment actually fits all bodies, and offering financial access through sliding scales, sponsored spots, and pay-what-you-can options.
Weight stigma harms health, not fatness.
We understand working to reduce weight stigma requires a collective effort. PPW is here to defy assumptions of what fat bodies are capable of and promote positive language and representation. We regularly amplify the voices of trusted doctors, activists, and educators who break it all down and help our community stay informed and empowered.
Options equal safety.
Safety means choice. Whether you're moving in aqua aerobics, hanging in aerial yoga, or taking it slow in restorative classes, we’ve got you. Not into movement? Join a panel talk, come to a PPW meetup, or tap into our community via Slack.
Community cultivates confidence.
Research backs that connection boosts health. We build spaces that feel like home in your body and your spirit. Judgment-free, trauma-informed, body affirming. We also make it fun too!
Meet the Team
Our core team each has over a decade of leadership experience in the fitness, fashion, and film sectors. We share a commitment to reshaping the discourse on plus bodies within wellness and disrupting the limiting beliefs that keep big people playing small.
CEO, Co-Founder, Instructor
Jessie Diaz-Herrera
Jessie Diaz-Herrera is a dancer, certified group fitness instructor, and body confidence hype woman shaking up the wellness world. She’s the co-founder of Power Plus Wellness, a Latina-owned space where plus-size folks unlearn diet culture, move joyfully, and build radical self-love in community.
Through her signature class Free the Jiggle (the OG class of PPW) which mixes affirmations, somatic work, and moves made for every body, Jessie helps people reclaim movement as pleasure, not punishment. She’s been featured in major media and continues to champion body liberation, one dance party at a time. Find her on Instagram @curveswithmoves and @freethejiggle.
.jpeg)
CMO, Co-Founder
Maddy Jones
Maddy Jones is a fashion disruptor, storyteller, and unapologetic advocate for body diversity. As co-founder of Power Plus Wellness and Editor-in-Chief of PLUS Model Magazine, she’s spent over a decade reminding the world that curves and confidence belong everywhere.
From launching her bold clothing line everydayJONES (featured on HSN, QVCUK, and TSC) to her advocacy for autism awareness, Maddy creates space for those who’ve been left out of the conversation. At Power Plus Wellness, she leads brand strategy and builds partnerships that center plus-size joy, movement, and authentic representation. Find her on Instagram: @plusjones, @every_dayjones, and @plusmodelmag.
Ambassababes
These babes represent our fabulous check-in team. These are the friendly faces who will welcome you and make sure you feel comfortable and ready to move with us.
Gina P.
Lead Ambassababe
Fave PPW Class: I love shaking my hips in Free the Jiggle
Fun Fact: I'm on a mission to visit every US state. I'm currently at 36 out of 50!
Beth N.
Ambassababe & Merch Mgr.
Fave PPW Class: Reformer Pilates help relieve the tension in my body.
Fun Fact: I overcame a fear of the trapeze as a kid at camp and won an award for it!
Leah S.
Ambassababe
Fave PPW Class: Strength circuit at Form Fitness always leaves me energized!
Fun Fact: I started taking pottery classes 5 years ago and gift friends and family with my creations.
.jpg)
Danielle K.
Ambassababe & Admin
Fave PPW Class: I never thought I'd look forward to lifting a 115lb. sandbag in Strength!
Fun Fact: I took classes to learn to speak Irish.
Carsy O.
Ambassababe & Copywriting
Fave PPW Class: Reformer Pilates has helped bring a lot of mental clarity and increased my balance.
Fun Fact: I've visited and walked along the Great Wall of China!
_edited.jpg)
Shauna I.
Ambassababe
Fave PPW Class: Your soul overflows with good juju in Aerial Yoga.
Fun Fact: I’m an electrician by day and I'm a flying, flexible, stretching, joy-filled superhero when in silks!
Elisa B.
Ambassababe
Fave PPW Class: Boxing has been empowering and accessible for ALL!
Fun Fact: I am a black belt in Japanese karate and studied different martial arts styles for over a decade.
Jillian T.
Ambassababe
Fave PPW Class: Boxing leaves me feeling strong and empowered!
Fun Fact: I’m an opera singer.
Lina C.
Ambassababe
Fave PPW Class: Morit and Keri make the classes at Form Fitness fun and different each time.
Fun Fact: I have a bunny at home that is the cutest guy in the world
Shay E.
Ambassababe
Fave PPW Class: Grooving in the water during Aqua Zumba!
Fun Fact: I speak German and have lived in Germany twice.
Sunny W.
Ambassababe
Fave PPW Class: Aerial has me feeling both strong and graceful!
Fun Fact: I'm obsessed with Halloween and have multiple costumes each year.
